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Trash Cans Get Branded With Luxury Labels Gucci, Fendi & Prada

In Fashion and Style on December 8, 2011 at 1:00 pm
Chad Silver, an artist, and his wife, Colu Henry, a public relations manager at Bon Appétit magazine, were having trouble with their garbage cans, which kept vanishing from outside their Williamsburg, Brooklyn, apartment. So Mr. Silver, inspired by “Gucci Gucci,” a song by Kreayshawn, a West Coast rapper whose lyrics can’t be printed in this newspaper, decided to brand his cans with gold stickers replicating the logos of the luxury labels Gucci, Fendi and Prada.
It was a more interesting way of identifying his property than just sticking a number on it, said Mr. Silver, who has a fondness for sly merchandising. (He has a Web site called Love Is Lame, where he sells T-shirts with that slogan printed on them and other items, like a teddy bear clutching a satin heart embossed with expletives. The site does big business around Valentine’s Day, he said.)
So far, the labeling strategy seems to be working, Mr. Silver said. The cans, which he branded last month, have stayed put.
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