BLK DNM To Launch Perfume

In Beauty and Hair on December 2, 2011 at 3:00 pm
Blk Dnm, the new downtown concept store-meets-online denim mecca, is gearing up to launch its first fragrance. You’ve probably owned a piece of Johan Lindeberg-designed denim before, whether from his days at Diesel, his eponymous collection or even William Rast (for which Justin Timberlake recruited his talent), but Blk Dnm’s offering a wider spread—think tuxedo jackets, leather pants and now, a perfume.
They’ll officially launch Perfume 11 at Art Basel, in Miami next month, and it will smell like black amber, birch tar, soft musk and cardamom. Of the name, Lindberg said, “2011 feels like the new 1968. Between this year’s nuclear, financial and political crises and rallies, I feel an energy right now that is not dissimilar to the political movement and idealism that I experienced when I was at University in Sweden in the late 60’s. The current climate is a strong inspiration for me and I am proud to be launching BLK DNM and this perfume this year.”
-via Elle

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